Social Media Marketing is the process of gaining attention and website traffic through the social media marketing sites. In this process, usually creative content to reach the masses through publicity from the third-party trusted source should be created in order for people to share the content of their interest with others and develop a vicious chain that would make business cover and exceed the marketplace audience intended. Every online marketer needs to have an objective, a product, something and a cause to market through the vast and overwhelming World Wide Web. If you already have those ideas defined in your thoughts, then congratulations! That could be probably the hardest part of entering into the social media challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put your feet on the Social Media Guru status.
The Social Media world is wide and much more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it the perfect vehicle to attain and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only individuals that video games is section of their interests. If you target male audience with ads of high heels on sale, maybe a number of them would go and buy a pair or 2 for his or her wives, but some or 2 is not exactly the kind of impact you want to have. Therefore, you concentrate on certain group ages and certain other factors that cause some products, videos and news to go “viral”
First, we need to know the basic social media sites
Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this may not be really not used to you, but there are numerous features worth mentioning. It is possible to develop a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you want to provide or the product you are trying to sell. This way, you can build a data base of people that may share your posts with their friends and therefore create the never ending chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or cellular phone get always connected with media in a manner that you should take full advantage of. People get on Facebook, in any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing your brain trick game to the stage that people will see something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are an easy way for folks to communicate in a semi-professional way in terms of quality of content. Quality content is definitely the key to an excellent writing and therefore, a good blogging. There are many blogger CMS (content management service) where one can get yours up and running for free in less than 5 minutes, many of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of the tricks here’s knowing your audience, your market, who you are targeting and what you intend to accomplish with that. Now it has regarding some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is basically, utilizing the right keywords to rank as high as you possibly can in search engines i.e. Google, Personal Development . It has to be related to your posts and at exactly the same time, you have to make sure you work with a keyword search tool to check the competition and number of search this given keyword has. The cheapest the competition and highest amount of searches it gets in per month, the more convenient for you. If you were to market your website holding a service of technical support chat, you would need to make the keywords very specific so people that are searching for your service would find you first. It really is, for example technical support for Windows, then you need to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows tech support team is a wide content, you would focus and go further the precise services your product offers, therefore, adding additional keywords to go straight to the point will be the most successful way to do it and you also would rank higher in a search engine and folks would find your product easily. From “Technical Support Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can observe how we are narrowing the idea of the service you offer rendering it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you are not related to won’t steal your chances to be found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on search engines by like the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in the blog space. There are many options to share the content of one’s blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. It is advisable to look for the options make it possible for them (in the rare case they are not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.